Aggressive Marketing & role of KVIB

Active programmes to expand into new markets and stimulate new opportunities. New product development is vigorously pursued and aggressive marketing warfare strategies are a common way of obtaining additional market share.

A large proportion of revenue comes from new products or new markets. The risk of product failure or market rejection is high.

In the attempt to secure stable either to keep prices low, keep advertising and other promotional cost low, engage in vertical integration offer a limited range of products or offer better quality products. It tends to be slower in making decisions and will only commit a change after extensive research and analysis.

The goal of aggressive marketing tends to be efficiency oriented rather than effectiveness oriented.
We make incremental improvements in existing products. Gradually expand existing markets. We try to maintain a balanced portfolio of products with some stable income generators and some potential winners.

Role of WBKVIB

Product development and designing are mainly done in interaction with designers, buyers, and fashion consultants, WBKVIB’s role at every level right from product development to marketing.
WBKVIB is widening the scope of living heritage and to ensure that this is self sustainable at the same time there should not be any dilution of traditional aesthetics.