WEST BENGAL KHADI & VILLAGE INDUSTRIES BOARD

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Marketing

Marketing is one of the major activities of (he Board. The Board generally procures the products of the Certified Khadi Institutions/Societies financed by the Board as a part of Market support and sales out those goods to the customers through it's 10 (Ten) retail outlets(Showroom) situated at different important locations of Kolkata Metropolitan area as well as in some districts. Due to such trading activities of the Board poor, rural artisans, women, in particular, attached with the KVI activities are getting confirmed partial employment and side by side the propaganda of the KVI Products is also being done amongst the people. The Board is also undertaking ihe sale of Handmade Paper Products which is being produced at its production units in order to patronize a traditional collage industry of the country.
The Board undertakes the sale of KVI Products of other states too. The Board also provides Marketing support to its assisted units by way of offering them opportunities to participate in different District/State/National Level Exhibitions. The Board itself normally participates in the State as well as National Level Exhibition/Trade Fairs for promoting sales of its own and its assisted units.

Marketing department have been running the Outlet in the name of Gramin. wheres 7 (Seven) No Gramin is under P.P.P model. 2 (Two) No of Gramin running by the Board. 1 (One) No of Franchaise by the Sabang M/s Adhikary Brother.

1 PPP MODEL IN GRAMIN
2 GRAMIN, THE SALES OUTLET