DISTRICT LEVEL ‘KHADI GRAMIN SHILPA MELA’— A NEW DIMENSION IN BOARDS ACTIVITIES.
With the introduction of Rural Employment Generation Programme in 1999-2000 and there after Prime Ministers’ Employment Generation Programme, a large number of young entrepreneurs, particularly first generation entrepreneur, have come forward to set up micro enterprises of diversed nature and activity in rural area of the District under the purview of Khadi & V. I. Board.Organization of District Level ‘Gramin Shilpa Mela’ is one of the major programme of Backward & Forward Linkage activities of Khadi & V. I. Board/ Khadi & V. I. Commission to provide marketing support to the young entrepreneurs/artisans.
Since last five years, the District Office of the Board is organizing ‘Gramin Shilpa Mela’ every year on the eve of ‘Basanta Panchami’ festival. Around 35-40 REGP/PMEGP units and 10-15 Self Help Groups from all over the state have participated in this ‘Mela’ with their products.People of Bankura Town and adjacent Villages visited this ‘Mela’ with great enthusiasm and buy different products produced by our entrepreneurs and artisans. During last five years ‘Khadi Gramin Shilpa Mela’ becomes an important event of the District Town in terms of its decoration, presentation, organization, and above all achievement of sales target.Considering the necessity of this type of ‘Mela’ and its impact in promotion of marketing Bankura Zilla Parisahd and National Bank for Agriculture and Rural Development (NABARD) have extended their hands of co-operation to make it more colourful, meaningful and effective.
One of the unique feature of this Mela is to felicitate ten successful entrepreneur of the District every year with a ‘Certificiate’ & ‘Memento’ which are handed over to them by the distinguish guests on the inaugural day of the ‘Mela’.
Apart from this different cultural programme specially folk culture like ‘Chou’ Ranpa, Dhol, Badya, etc are performed in the evening as a special attraction of this Mela.
PARTICIPATION & PERFORMANCE OF DIST. LEVEL GRAMIN SHILPA MELA.
1.Year:2007-08
2.No. of REGP/PMEGP unit participated:32
3.Total sales :Rs 5.95 (Rs. in lakh)
1.Year:2008-09
2.No. of REGP/PMEGP unit participated:34
3.Total sales :Rs 6.81 (Rs. in lakh)
1.Year:2009-10
2.No. of REGP/PMEGP unit participated:35
3.Total sales :Rs 7.71 (Rs. in lakh)
1.Year:2010-11
2.No. of REGP/PMEGP unit participated:41(including 10 SHG’s)
3.Total sales :Rs 18.00 (Rs. in lakh)
1.Year:2011-12
2.No. of REGP/PMEGP unit participated:44 (including 10 SHG’s)
3.Total sales :Rs 25.00 (Rs. in lakh)