DIGITAL MARKETING

E-Commerce and Internet have emerged as prominent distribution channels to Market Khadi & handicraft Products.
Digital media undoubtedly has a clean edge over traditional media in wooling customers at lower costs. Using its vast user-base and technology, this non-conventional media is able to reach out to target customers instantly and expose them to advertisers. And this advantage has made the media, a by-product of digitalisation, immensely popular all over the world.

Khadi & Village Industries Products including handicrafts have been a key source of employment generation and both sectors are economically viable, because of low capital investment. But the truth is that MARKET IS THE ULTIMATE…

Keeping the above in view in the last few years West Bengal Khadi & Village Industries Board has been heightened focus on multiple types of marketing. As a result an online platform (web portal) for offering wider access in the process of marketing promotion of Khadi, village industries and handicraft product of various cluster activities ensures trust in the system- both from the customer as well as organization. This is to facilitate the consumer to purchase Khadi & V.I. products. This system creates a paradigm shift in the delivery process of products to the purchaser. Digital technology provides a low-cost way for people to buy and sell goods.

E-service focuses on accessibility, quality, efficiency, affordability, delivery, mobility and user experience. WBKVIB’s resonance towards digital technologies moves from the corridors of the empowered society to the General masses and provides substantive benefits to the common masses especially GEN-Y who are our target customer. Our country has also world’s largest youth population and digital literacy have also been rising among them. Therefore our target customer is GEN-Y. KVIB does never compromise with the quality. Launching of E-commerce business adds a feather to the success of the Board and facilitates to move one step forward for serving the cause of the people in a more transparent and better manner.

What does Web Portal mean?

A Web Portal is a specially designed website that often serves as the single point of access for information. It can also be considered as a library of personalized and categorized content. A web Portal helps in search navigation, personalization, notification and information integration.

What is e-commerce?

E-commerce refers to the process of buying or selling products or services over the internet. Online shopping is becoming increasingly popular because of speed and easy of use for customer. E-commerce activities such as selling online can be directed at consumers or other business.

Types of e-commerce business model

1) B 2 C: Business to Consumer, 2) B 2 B: Business to Business, 3) C 2 C: Consumer to Consumer, 4) P 2 P: Peer to Peer- WBKVIB follows the model No. 1 (B 2 C) (It includes the purpose and goals of WBKVIB)
West Bengal Khadi & Village Industries Board launches its first in-house single umbrella e-marketing system that can be accessed from anywhere in India & abroad for purchase & sales of its product.

The WBKVIB is committed to provide service to the marketing of Khadi & Village Industries products to user in an affordable and efficient manner within the shortest span of time.